Your Email List: The Artist's Golden Ticket to Art Sales
Your email list is your biggest asset if you are a small business owner, or simply an artist that wants to sell more paintings. Your list could literally be your Golden Ticket to more art sales.
Selling art, like any other product, is a numbers game. The more people that see your art, the greater your chances of a sale. So it makes sense that the larger your email list, the larger the audience for your work, and the greater chance for you to make a sale. Simple, right?
There are two keys to using the email list effectively:
- Continually growing your list.
- Communicating consistently with those on your list.
You can begin building your email list in many different ways: asking people to join your list; having a welcome book at shows with a line for an email address; opt-in forms on your website; connecting links on social media sites, etc. The important thing to develop is a list building mentality so that growing your email list is one of your top priorities.
When list building, you are asking people to trade their email address to get something from you in return. That something is that they want to hear from you on a regular basis. By joining your list, they are telling you that there is something about you or your work that they want to hear more about. Your job then, is to communicate with the folks on your list on a REGULAR and CONSISTENT basis.
Consistency is the key (like most anything else where you want to see results). When I first started a newsletter it was issued monthly, and continued monthly for about eight years. It wasn't until early 2016 that I began sending out weekly communications to my list.
Monthly is a good place to begin, and fairly easy to do. If you utilize a good email system provider with good templates, the process is quick and easy. You just have to COMMIT to writing content once a month to include in your communication. This content can simply be showing new work from the studio, upcoming events, shows, exhibitions, classes you're teaching, etc. It doesn't have to be fancy, it just has to be consistent. Make a plan to send something out once a month and then stick to it.
People purchase from those they know, like and trust. When you communicate with those on your list on a regular and consistent basis, they begin to know, like and trust you. You will eventually begin finding buyers within your group who will collect your work. Don't expect immediate results. It takes time for folks to develop trust in you. But if you're patient, good things will happen. You'll find that your email list really is your Golden Ticket to art sales.
For those that are interested in a fun and engaging workshop experience, I have some workshops coming up that you will love: (You can see a full list of Workshops by Clicking HERE.)
- March 15-18, 2017 at Fresno Art Hub, Fresno, CA. To register contact Diane Breuer firstname.lastname@example.org. Details HERE.
- April 3-5, 2017 at Art League of Ocean City, MD. To register contact Karin Huber 410-524-9433 or email@example.com. Details HERE.
- April 9-11 Chestertown Riverarts, Chestertown, MD. To register contact Andy Goddard 410-778-6300 or firstname.lastname@example.org. Details HERE.
- May 5-7, 2017 David M. Kessler Fine Art Studio, Winston-Salem, NC. Contact David to register: email@example.com, 336-418-3038.
As always, thanks so much for your support!
P.S. If you cannot attend a live event, or prefer to learn online in the comfort of your home or studio, Abstract Painting Academy is my online workshop:
Abstract Painting Academy is the next best thing to a live workshop. You can learn more about the program by Clicking HERE.