Selling Your Art Online
Everyone wants to know how to sell their art online - and many people are doing it successfully. We can only scratch the surface in one video, so I will start with the most important place you should be selling your art online - and that is your website. Your website is the hub of all of your art marketing, and is the foundation of your online presence. Your website is where you want to drive social media traffic, so that people can see and hopefully, purchase your artwork.
When someone comes to your website to view your work, they can be focused on your work alone. If you are selling from Etsy, Fine Art America, Saatchi Art or some other online venue, folks can easily get distracted by hundreds of thousands of other artist’s work. That’s why your website is so much more important than any other online sales venue.
There is a certain amount of information that you need to place on the sales section of your website to give potential customers enough knowledge to feel confident buying your work. If you are buying something from Amazon for example, you want to know a full description of the item, how big it is, what it’s made of, how its shipped, etc. The people who buy from you want the same information. It can make the difference between a sale and a non-sale.
The first thing you need is a payment system on your website. If your website doesn’t have a built-in payment system, then you need to find another platform that does. I personally use Squarespace as my website platform and absolutely think it is the best platform out there for artists. Squarespace DOES NOT in any way compensate me for hyping them - I just love the product and recommend them to everyone. The built-in payment system allows customers to add products to a shopping cart and checkout using a credit card, Paypal, Android Pay or Apple Pay.
Secondly, you need specific information about each piece of art on your website. You need at minimum the following, and in this order: Title, Size, Medium, Substrate, Price.
Title and Price are self explanatory.
Size is always listed as vertical dimension x horizontal dimension. For example if I have a 15x22 painting in landscape mode (horizontal orientation), it is listed as 15x22. If the painting is in portrait mode (vertical orientation), then the size is listed as 22x15.
Medium is oil, watercolor, acrylic, pastel, collage, mixed media, etc.
Substrate is the material the painting is painted on: canvas, paper, board, masonite, plywood, metal, etc. You also need a “Buy” or “Add to Cart” button so someone can click to purchase the piece.
Third, while that provides specific information for each piece, there should also be more general information regarding: what type of canvas, how are canvas edges treated, are the pieces framed, how are the pieces shipped, how are refunds or exchanges handled, etc. This provides invaluable information for the potential customer to provide them a level of confidence in what they are purchasing. It is also sound business practice. You are providing the information not only to assist the customer, but also to protect yourself in the event there is an issue with a buyer down the road.
If you'd like to learn about abstract painting, then please join me for a painting workshop: (You can view a list of 2019 workshops HERE)
April 24-26, 2019 David M. Kessler Fine Art Studio, Winston-Salem, NC. For information and registration. FULL-Waiting List
May 10-12, 2019 New Braunfels Art Center, New Braunfels, TX. For information and registration Click Here.
May 16-18, 2019 David M. Kessler Fine Art Studio, Winston-Salem, NC. Mentorship Workshop. For information and registration Click Here.
June 12-14, 2019 David M. Kessler Fine Art Studio, Winston-Salem, NC. For information and registration Click Here.
June 20-22 Floyd Art Center, Floyd, VA. For information and registration Click Here.
July 10-12 David M. Kessler Fine Art Studio-Mentorship Workshop, Winston-Salem, NC. For information and registration Click Here.
As always, thanks for your support!
P.S. If you you'd like to learn more about Abstract Painting in the comfort of your home or studio, I have a great course called Abstract Painting Academy available for you:
Subscriber Painting Discount. If you are a subscriber to my email list, one of the perks is a 50% discount on all paintings on my website over $300 - like the painting shown here. You’ll also get a free ebook just for signing up.
You Can Sign-Up and Become a Subscriber Here.
You Can View My Paintings Here. Use the Coupon Code: EMAILDISCOUNT at check out.
New Line of Artist T-Shirts. Introducing my new line of artist (or non-artist) t-shirts. Several different graphics with several different slogans to match your artist mood. Available in standard t-shirts, women’s t-shirts, long-sleeve t-shirts and sweatshirts.