If You're Talking to Everybody, You're Talking to Nobody

"Saltwater 21" 22x30 Acrylic on Paper

"Saltwater 21" 22x30 Acrylic on Paper

If You're Talking to Everybody, You're Talking to Nobody

One of the biggest mistakes artists make is trying to work in too many media at once (oil, cold wax, acrylic, watercolor, encaustic) and experimenting with too many subjects (landscape, still life, figures, and abstracts).

They can't focus long enough to be really good at anything, so they're so-so (or worse) at everything. 

When I raise this issue with artists I always hear the same responses: I'll get bored doing only one thing, or I don't want to be pigeon-holed.

Here's the thing, if you are a professional artist and want to be really successful, you should narrow down the scope of your work and get really good at ONE "thing."

Let's think of it another way. What images come to mind when I mention these names: Monet, Van Gogh, Sargent, Pollock, Joan Mitchell, Wolf Kahn?

We all can think of an mage that represents each artist's work because they are known for specific types of work that have a signature look.

So, what image comes to mind when people hear your name? Nothing specific? Then you may be trying to talk to everybody, but reaching nobody.

Any successful marketer and business owner knows that you have to focus your efforts in order to target your market for sales. If you can't target a market, you won't make any sales - that's business 101.

The benefits to a focused approach are more than just increased sales. As you begin to focus your work, you'll begin to get really good at it - better than you thought possible.

Then you'll be able to speak better about it, which then means you can communicate better with others about your work, which helps people get to know you better and understand your work, which makes your business more successful, thus increasing sales of your art.

See how it's all connected?

Don't be a jack-of-all-trades. Pick what you like to do best, then get really good at it. Try to be better than anybody else. Let people see that you are an expert at the "thing" you do.

When you get known for that one "thing" you'll see your art career soar. Now get in that pigeon-hole and start working on your "thing."


For those that are interested in a fun and engaging workshop experience, I have some workshops coming up that you will love: (You can see a full list of Workshops by Clicking HERE.)

As always, thanks so much for your support! 


P.S. There is currently a Spring Sale Until June 30 on my online courses: Abstract Painting Academy ($100 Off) and Design Fundamentals for the Artist ($50 Off)